I see it all the time.
Big & small businesses alike.
They spend money, time & energy on a marketing campaign that highlights what makes them special and why their services are better than the competitors.
In the end of the day... No One Cares About Your Business.
We spend all of this time talking about what makes us the best choice that we lose sight of what the customers want.
They want the results.
I learned this the hard way when I graduated from college and became a personal trainer at Equinox.
I spent all of my time telling people about how they could improve their exercise biomechanics, and why they should workout with me because I had memorized the Krebs cycle.
I was so focused on myself that I couldn't even see that they didn't care about that stuff.
They didn't care about the reasons why they should be doing specific exercises, they just cared that the movements would get them their results.
Marketing your small business is the same way.
Why are your customers buying your product or services?
It's not because you have more certifications.
It's not because you skimmed through 50 textbooks in college.
It's not because you told them that your competitors suck.
The only reason that people buy is because you have convinced them that you will guide them to the results that they desire.
Luke Skywalker, You Are Not.
Yoda, You Are.
Spend more time marketing with this mindset and you will be amazed by the results.